The Beginner’s Guide to Content Marketing in 2020
Content marketing is still one of the cheapest and most effective ways to get targeted visitors hitting your website on a regular basis, and according to HubSpot, marketers would prioritize blogging after it’s our “thirteen x” more likely to see a positive ROY. Today, I’m going to break down the beginner’s guide to content marketing in 2020.
Step one: Define your goals. What is your niche? What type of content are you looking to create? What do you want to do with your content? If you don’t understand the type of content that you want to create, you’re not going to do a good job. Everyone thinks it’s just about your audience, but you’re the one creating and writing it. If you don’t write content that you’re passionate about, that you love; it won’t come across as great content and it won’t do well. So you got to first figure out, what do you want to write about what you think people want to hear?
Step two: You need to research your audience. You need to come up with audience personas. What question’s is your audience asking? What problem’s do they have that you can help solve? How can you provide value to ’em? And by knowing this, it ensures that none of you writing content that you love, but also that other people want to hear about, which will help you rank higher as well.
Step three: Do your keyword research, and this gets in, funny enough, to the last tip that I just gave. You’re already in Google Keyword Planner Tool, Google Keyword Planner Tool also has the biggest laundry list of keywords that you could be going after. This will show you what’s popular in your space, what’s not. But you don’t just want to go after popular keywords, you want to go after the keywords that are high in.
Step four: It is content ideation. You need to come up with topics that cater to your audience. Check out what your competitors are writing. You can put in their URL into Google Keyword Planner Tool, click on top pages, and that will show you everything that your competitors are writing. Or if you want to see it based off a keyword, go to Google Keyword Planner Tool go to the content ideas report; type in a keyword, it’ll show you what’s hot in your space. You can also do the same thing with BuzzSumo, it’s just a paid tool, Google Keyword Planner Tool you can do it for free. Um, or you can do the same thing with AnswerThePublic which is also a paid tool.
Step five: Create content that is tailored to voice search. It’s estimated that roughly fifty percent of the searches are voice searches, according to ComScore. So I want you to use structured data markup, and when you do this on your website, it’ll help you get into the rich snippets. When you get into the rich snippets, it also helps Google pull your listings, your result; for voice searches that way your brand is getting out there and you can keep getting more traffic.
Step six: Create videos and visual content. It’s no secret that visual content video storytelling is taking over the web. From Instagram to Facebook to YouTube, it’s all super popular. And if you don’t want to do videos, you can also try a podcast or you can even try infographics; it’s a way where you can use images to tell the story and that works really well as well.
Last but not least, build backlinks. If you don’t know how to build backlinks the easiest way is to go to Google Keyword Planner Tool, type in the URL of any one of your competitors, click on the backlinks report; you’ll see all of their pages that have a ton of backlinks.