Best Ways to Increase Website Traffic [Follow 2019 Guide!]

Best Ways to Increase Website Traffic [Follow 2019 Guide!]

Here are the best ways to increase website traffic in 2019

The 80/20 Rule to increase website traffic

We have a massive list of traffic generation methods for you here, and most of them are effective in all niches.

That said, some methods will work better for you (and your audience) than others. Over time, you’ll find that 80% of your traffic comes from 20% of your actions.

You can track which methods work best with analytics software (such as the free Google Analytics service).

This is precious knowledge. When you know which sources work best for you, you can focus your efforts in those areas and let the other 80% go.

If you spend 100% of your traffic generation time on those activities, you could increase website traffic by 500%. It’s just good math.

Optimize your website for search

When you’re starting out, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.

In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords. 

The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.

Share Your Page Post in Groups

When you share your page’s content to a warmed-up group, you’ll get traffic and page likes. In other words, you can expand your audience while getting immediate traffic.

When your page gets followers who are also active group members, it’s likely that they’ll share your future posts to the groups for you. Especially if you increase your engagement with them!

The push from your fans sharing posts in groups can be very strong – Facebook’s algorithm pays attention to these signals. Often it is enough to make your content go viral.

Facebook Groups are an incredibly effective way to reach people who are interested in a specific topic. But they should never be abused. Spamming a group is a quick way to get banned.

The right way to market to groups is:

  1. Contribute to the group before you post anything. Comment on people’s posts, answer questions, like comments, and act like a model group member.
  2. Engage individuals – get them talking, comment on their comments or posts, and when they reply once or twice, send them a friend request. Don’t send friend requests to people you haven’t spoken to – you’ll get spam complaints.
  3. Post useful information without links – let the group moderators see that you’re there to share.
  4. Post links to content that other people have written, when it’s relevant to the conversation.
  5. Promote your own content, but only if it’s relevant to the needs and interests of the group.

It’s worth spending the time to warm up a group – if they know you, they’re much more likely to click on your links. They’re less likely to complain.

A single post in a single group isn’t going to set your server on fire. And posting the same URL to dozens of groups quickly will probably get your domain banned as spam.

However, a single group post should drive some traffic to your site (every little counts). And you’ll be building your audience at the same time.

Experiment with content freshness

Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content. 

A simple way to do content freshness for product pages is to have aproduct review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content.

You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.

Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions?

Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

Target Long-Tail Keywords

Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

Submit your site to search engines

Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries. 

Build out your backlinks

Backlinks are another important component to SEO. When an external site links to your site, it’s signaling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words). 

Beyond SEO, backlinks have the potential to drive traffic to your store in and of themselves. Users on those sites may click through and explore yours — hopefully leading to a purchase.

Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

Spy on your competitors

I sometimes use the free Alexa tool. All you need to do is type in your competitor’s website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website. 

If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.

Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic.

Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

Add new products or content to your website daily

Because one of Google’s ranking factors is how fresh the content is, it’s also a good idea to update your website content on a regular basis — daily if possible. 

But this isn’t just a good move for SEO. It also gives users a reason to keep coming back to your site. If they know there’s something new to discover, they’re more likely to visit your site to find out what that is. 

Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

Increase traffic to your website

Drive website traffic with Facebook

While Facebook’s organic reach continues to decrease, as Facebook prioritizes posts from users’ friends and family members, that doesn’t make this platform less of a powerhouse. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and of course your own business page. 

For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products. 

For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products. 

Also, by combining Facebook ads with consistently posting on your Facebook page, you’ll increase the chances of getting website traffic from various areas in Facebook. Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers.

Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site.

Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

Increase traffic to your website comments section

 Add social share buttons

Add social share buttons to shareable pages like blog posts, product pages and images, and other website content. These social share buttons make it easy for users to post your content (with links!), giving you social proof and traffic. When their network sees these posts, they can click through to your site. 

Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.